Chip Motors
Unified a fragmented brand presence across multiple mini-sites into one cohesive platform, now live at chipmotors.com. Built the component library from scratch.
— Shipped & live
THE CHALLENGE
No single site. No unified brand.
Chip Motors, a Detroit-based startup building the "Life Utility Vehicle," had no central web presence. Instead, they operated through several disconnected mini-sites with inconsistent branding, typography, and navigation.
BEFORE & AFTER
From scattered to unified night and day
Before
Fragmented mini-sitesAfter
Unified chipmotors.comTHE SOLUTION
One brand, one site, one story built to scale
I designed and built a unified web presence from scratch, consolidating the brand story, vehicle specs, configurator, and autonomous driving features into one cohesive site.
Meet ChipMeet Chip (Home)
Hero landing with the LUV value prop
Life Utility VehicleLife Utility Vehicle
Deep-dive covering specs and dimensions
Chip Go!Chip Go! Features
Autonomous features: Park, Fetch, Home, Freshen Up
Build YoursBuild Yours
Interactive vehicle configurator
DESIGN SYSTEM
Components built to scale not just pages, a system
I built a local component library with documented brand assets: buttons, headers, footers, navigation, feature blocks, FAQ items, and more.
THE IMPACT
Live
Site shipped
6+
Pages designed
15
Master components
82
Component instances
1
Unified brand
WHAT I LEARNED
Working with a startup taught me to design for speed without sacrificing system thinking. Every component I built needed to work today and scale tomorrow. The biggest lesson was documenting the design system as I built it.